We Chunk Junk

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Alan Snider approached me in the spring of 2011 looking for help in developing an identity and website for a new business he was launching. He wanted a logo and a website that would look “big-time” on a small budget. Something that could conceivably be franchised if and when the time came.

As it should, the logo came first. It took many hours (that stretched into weeks) to decide on the right approach but when inspiration struck, it was deceptively simple. An angled word and three little lines and we had it!